selcukakerResources
SEO & GEO
Being findable in search engines and in generative AI tools.
Managing Map Information for Multiple Locations
For a business with several locations, current map information requires clear ownership and a change process. Visibility work should start with accurate business data.Read →
Combining Pages That Answer the Same SEO Question
A content plan containing many keywords does not necessarily need the same number of articles.Read →
How to Redesign a Website Without Losing SEO
Lasting loss in a migration almost always comes from two things: redirects never written and content deleted quietly. The order that prevents both.Read →What Is the Difference Between SEO and GEO?
SEO supports discovery in search; GEO describes work aimed at accurate representation in generative answers. A service-page example shows where they overlap and how to evaluate progress.Read →What Is GEO and Why Does It Matter for Brands?
Work on what GEO is makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →The Fundamentals of Being Visible in AI Search
A practical review sequence for service-page access, scope, project evidence and internal links, illustrated with the questions a design agency's clients need answered.Read →How Do You Analyse Search Intent?
Work on search intent makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →How to Build Topical Authority
Work on topical authority makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →Entity-Based SEO: Going Beyond Keywords
Work on entity-based SEO makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →A Content Strategy for Zero-Click Searches
Work on zero-click searches makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →What Is Schema Markup and How Do You Use It?
Work on schema markup makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →A Practical Guide to Answer Engine Optimization
Work on answer engine optimization makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →What Is an LLMs.txt File For?
Work on LLMs.txt makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →How Do You Run a Technical SEO Audit?
Work on technical SEO audits makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →Core Web Vitals and User Experience
Work on Core Web Vitals makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →How to Build an Internal Linking Strategy
Work on internal linking makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →Content Planning with Keyword Clustering
Work on keyword clustering makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →How Do You Spot and Fix Content Decay?
Work on content decay makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →Which Projects Suit Programmatic SEO?
Work on programmatic SEO makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →An SEO Roadmap for E-Commerce Sites
Work on e-commerce SEO makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →Winning Regional Visibility with Local SEO
Work on local SEO makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →How to Build a Multilingual SEO Strategy
Work on multilingual SEO makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →How Do You Recognise a Quality Backlink?
Work on quality backlinks makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →Which KPIs Belong in an SEO Report?
Work on SEO KPIs makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →Is AI-Generated Content Good for SEO?
Work on AI content and SEO makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →Designing Content to Win Featured Snippets
Work on featured snippets makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →How Do You Increase Brand Mentions and AI Citations?
Work on brand mentions makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →A 90-Day SEO and GEO Roadmap
Work on an SEO and GEO roadmap makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →
