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Software & Technology

Technical decisions on the web, app and automation side.

Support Scope for Commercial Design Templates

If a company sells editable design templates, support should be designed alongside the files. Define usability, documentation and maintenance responsibilities before the product reaches buyers.Read →

Defining Mobile Product Design Beyond Screen Counts

Screen count is easy to compare in a mobile product quotation, but it does not capture the entire scope.Read →

Clarifying Roles, Data and Actions in SaaS Dashboards

Producing many charts is not the same as meeting operational needs.Read →

Separating Design Approval from Website Launch Readiness

Approving a website interface does not mean the website is ready to launch.Read →

Corporate Website Redesign Checklist

The most expensive mistake in a redesign is a new site that throws away everything the old one accumulated. The inventory and URL map that come before design.Read →

What Actually Drives the Cost of a Corporate Website

The gap between two quotes is usually scope, not talent. Page templates, content, languages, integrations and post-launch work are what move the number.Read →

Which Pages Should a Manufacturer's Website Have?

Most manufacturer sites are a product list and a contact page. What buyers actually need to decide sits elsewhere.Read →

How Does the Digital Product Development Process Work?

Work on digital product development makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →

What an MVP Is and Is Not

Work on what an MVP is makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →

No-Code, Low-Code and Custom Software Compared

Work on no-code, low-code and custom software makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to.Read →

How Do You Choose a Tech Stack for a Web Project?

Work on choosing a tech stack makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →

The Difference Between Frontend and Backend

Work on the difference between frontend and backend makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to.Read →

What Is an API and What Does It Give a Business?

Work on what an API is makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →

How Do You Plan a System Integration Project?

Work on system integration makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →

The Role of UX in Software Projects

Work on UX in software makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →

How Is Agile Project Management Actually Applied?

Work on agile project management makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →

What Is Technical Debt and How Do You Manage It?

Work on technical debt makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →

Software Testing and Quality Assurance

Work on software testing makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →

How Does Web Performance Affect Business Results?

Work on web performance makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →

Cyber Security Basics for Small Businesses

Work on cyber security for small businesses makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to.Read →

Personal Data Privacy Starts with Design

Work on privacy by design makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →

What Is Cloud Infrastructure?

Work on cloud infrastructure makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →

What Should You Look for When Choosing a CMS?

Work on choosing a CMS makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →

How Do You Choose an E-Commerce Platform?

Work on choosing an e-commerce platform makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will.Read →

Mobile App or Responsive Web?

Work on mobile app versus responsive web makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will.Read →

Automation Opportunities in Business Processes

Work on business process automation makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →

Adding an AI Feature to Your Product

Work on AI integration makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured..Read →

How Do You Set Up Product Analytics?

Work on product analytics makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →

Why Does Accessibility Matter in Software?

Work on accessibility in software makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →

How Do You Prepare a Software Maintenance Plan?

Work on a software maintenance plan makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →

Scalable Software Architecture

Work on scalable software makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be measured. Read →

The Right Brief and Budget for a Software Project

Work on the software project brief makes a team's assumptions visible. It becomes clear which user behaviour is expected to change, which business outcome that is tied to, and how success will be.Read →

You don't have to know exactly what you need.

First I look at your company, your goals and what you already have. We identify the real problem together, then I bring in the right team.