selcukakerBe findable in Google and in AI answers.
Search no longer ends in a single box. People ask Google, and they ask ChatGPT — and your brand is either named in the answer or it isn't. This service covers both sides: the technical ground that lets search engines crawl your site properly, and the clear, verifiable content that generative engines can cite. I run both at Creative House, and measurement is built into the work rather than added at the end.
Who this is for
- Brands whose site is live but who feel it doesn't show up where it should in search.
- Teams who notice competitors being named when AI tools are asked about their sector.
- Companies who split technical SEO and content between separate agencies, so the two never quite line up.
- Anyone about to launch a new site who wants the search side set up correctly from the start.
What I usually find
- Page titles and descriptions duplicate each other, so the search engine can't tell which page to show.
- The same content sits at several addresses and the canonical points at the wrong one.
- Content exists, but who wrote it and what it rests on is unclear — the trust signal generative engines need before citing anything is missing.
- Brand name, address and service description are written slightly differently in every channel, so machines can't merge them into one entity.
- Measurement only counts visitors; nobody knows which question brought which page.
Scope and deliverables
These sit inside the monthly work. What comes when depends on the state of the site and is planned together.
- Technical SEO audit: crawlability, sitemap, canonicals, redirect chains, language tags, page speed and mobile behaviour.
- Search intent map: target queries separated by informational, comparison and purchase intent, with one page assigned to each.
- Page-level title, description and heading hierarchy work.
- Expert content: written from a source that genuinely knows the subject, attributed, and answering one question completely.
- Entity consistency: brand name, founder, service description and contact details identical across the site and in structured data.
- Structured data: organisation, person, service, breadcrumb and FAQ markup.
- Visibility measurement: running an agreed question set regularly across Google, ChatGPT, Gemini and Perplexity, recording whether the brand is mentioned and whether the information given is accurate.
- Monthly report: what changed, what was measured, what comes next.
I make the call; the system speeds it up
Which queries to pursue, which page to write and what not to publish are my decisions. The AI team crawls, runs the question set on schedule, tabulates the results and prepares drafts. Every published sentence passes through me — because what generative engines cite is information someone has actually checked.
Meet the AI teamSites where the search side was built in
The sites below were built with the search side considered alongside design and development. Each detail page states the scope and my role.
Website
Adem Köse Hair Transplant
A reassuring, conversion-focused landing page for a hair transplant clinic, built to drive appointments.
Website
Alo Poliçe
A landing page for insurance policy management that simplifies quoting and tracking.
Website
AS Vale Corporate Website
A clean, service-led corporate site for valet and car park services.
E-Commerce
Yatcim
Yacht charter marketplace; boat profiles, availability calendar and secure payment flow.
How it runs
01
Baseline
The starting state is recorded before anything changes: technical condition, which pages appear for which queries, and the question set's first answers in AI tools. Every later report is compared against this point.
02
Question set
We agree on the questions your customers actually ask. Sentences, not keyword lists — because both search and generative engines now work in sentences.
03
Fixing the ground
Technical blockers go first. Producing content on a site that can't be crawled, or that misidentifies itself, is wasted effort.
04
Content
One page per intent in the question set. In order, measured, accumulating.
05
Measure and report
The question set is re-run on schedule; mentions, citations and factual accuracy are recorded. The report shows those against the change.
What I don't do
These are deliberately out of scope. I don't sell what I can't stand behind.
- I don't guarantee rankings. The search engine decides those; I commit only to the work on my side.
- I don't guarantee appearing in AI answers. Generative engines choose their sources themselves and change often.
- I don't claim that adding a file or a particular markup will, on its own, produce visibility.
- I don't buy links, build networks or manufacture artificial links.
- I don't use any method that damages competitors' sites.
Frequently asked
- What is GEO, and does it replace SEO?
- GEO is the work of being visible inside generative search answers. It doesn't replace SEO, it sits on top of it: technical ground and content quality are the shared foundation of both. Running them as two separate projects means doing the same work twice.
- Do you guarantee we'll appear in AI answers?
- No. The engine decides which source to cite, and that behaviour changes often. What I commit to is the measurable part: running the agreed question set regularly, recording whether the brand is mentioned and whether the information is accurate, and queueing whatever is missing.
- How exactly do you measure visibility?
- An agreed question set is asked at regular intervals across Google, ChatGPT, Gemini and Perplexity. Three things are recorded each time: was the brand mentioned, was it shown as a source, and was the information correct. The report shows how those three move over time.
- What if the AI states something about us that is wrong?
- Wrong answers usually come from ambiguity in the source: the brand is described one way in one place and another way elsewhere. So the inconsistency is resolved first, then the correct information is published clearly and unambiguously on the site. I can't decide when an engine will update, but I keep measuring the corrected source.
- Does AI write the content?
- The AI team does the research and the first draft. The direction, the accuracy and the final text are mine. Nothing whose source hasn't been checked gets published.
- Another agency built our site. Can we still work together?
- Yes. The work starts with a technical audit; what matters is the state of the site, not who built it. If the audit turns up a structural blocker that can't be fixed, I say so up front.
Related services
Let's look at where you stand
Let's talk through the search side of your site and how your brand is currently described in AI answers. In that conversation I'll tell you plainly what can be done and what can't be promised.
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