selcukakerRenew your existing website around your brand and your goals
The most expensive mistake in a redesign is a new site that throws away everything the old one accumulated: addresses change, redirects are never written, and pages that ranked for years disappear overnight. So the work starts not with design but with an inventory of the existing site — which page brings what, and where each address will move. Website redesign should consider existing URLs, content and contact flows together. I treat it as more than a visual refresh, including pages to preserve and required redirects in the project scope.
Who this is for
- Organisations whose site works but has aged and struggles on mobile.
- Companies that refreshed their identity and need the site to match.
- Businesses whose menu and structure came apart as content grew.
- Teams stuck on a platform that is unsupported or can't be updated.
What I usually find
- Redirects were never written in the previous redesign; old addresses return 404.
- Nobody knows which page brings visitors, so the redesign is planned blind.
- Content is migrated as-is, bringing outdated pages along with it.
- The new site looks good but is slower than the old one.
- Measurement isn't re-established, so before and after can't be compared.
Scope and deliverables
Agreed together, based on the size and state of the existing site.
- Diagnosis: page inventory, technical state and search-side condition of the current site.
- Content decisions: which pages stay, merge or close.
- URL map: old address → new address, one by one.
- Rebuilding information architecture and menu structure.
- Design: interface, mobile behaviour and fit with the brand language.
- Development and content management setup.
- Redirects: permanent redirects for every moved and closed address.
- Search side: title scheme, canonicals, sitemap, structured data.
- Measurement: a pre-launch baseline and a post-launch comparison.
I make the call; the system speeds it up
The new structure, the interface and which content survives are my decisions. The AI team produces the page inventory, prepares the URL map, runs the technical audit and checks every redirect after launch. That inventory is the most skipped job in a redesign; done by hand, something always gets forgotten.
Meet the AI teamCorporate web work
Below are corporate site projects where I led design and interface. Each detail page states the scope.
Website
AS Vale Corporate Website
A clean, service-led corporate site for valet and car park services.
Website
Alo Poliçe
A landing page for insurance policy management that simplifies quoting and tracking.
Website
Agency Website
A modern corporate site for a creative agency, foregrounding its services and work.
Website
Arda Build Fitness Trainer
An energetic landing page for a fitness coach, foregrounding programmes and the membership flow.
How it runs
01
Inventory
Every address on the current site is listed and what each brings is measured.
02
Content decisions
Pages to keep, merge and close are settled.
03
URL map
Every old address gets its new counterpart; none left blank.
04
Design and build
The new structure is built and content is migrated.
05
Launch and audit
After launch every redirect is checked one by one and measurement is compared to the baseline.
What I don't do
There are things nobody can promise in a redesign; I say them up front.
- I don't commit to visitor or ranking increases after a redesign. What I commit to is moving the accumulated value correctly.
- Temporary fluctuation during a migration is possible; I don't promise to eliminate it.
- Rewriting all existing content is a separate line item.
- Server and hosting management are out of scope.
- I don't commit to a platform before seeing that it suits the project.
Frequently asked
- Will we lose our search rankings during the redesign?
- Done properly, no lasting loss is expected: every old address is permanently redirected to its counterpart and the accumulated value moves with it. Temporary fluctuation can happen. Permanent loss usually comes from missing redirects or content quietly deleted.
- Should we migrate all the old content?
- No. On most sites the inventory reveals pages with no visits and outdated information. Migrating them ages the new site on day one. Every closed page still gets a redirect to the nearest relevant page.
- Is it better to redesign or rebuild from scratch?
- The diagnosis answers that. If the content structure and URL scheme are sound, a redesign is cheaper and less risky. If the structure is broken, a redesign just carries the same problems behind a new look.
- What do we measure afterwards?
- A baseline is taken before launch: which page appears for which query, which address brings what. After launch the same measurement is repeated and every redirect is checked. A measurement with no 'before' makes the 'after' meaningless.
- How is the project estimate scoped?
- Existing URLs, content, measurement data and integrations are reviewed. Retained pages are separated from structural changes, with redirect and content-migration plans. Launch checks and subsequent monitoring are scoped from the start.
Guides on this subject
Corporate Website Redesign Checklist
The most expensive mistake in a redesign is a new site that throws away everything the old one accumulated. The inventory and URL map that come before design.
How to Redesign a Website Without Losing SEO
Lasting loss in a migration almost always comes from two things: redirects never written and content deleted quietly. The order that prevents both.
Related services
Let's look at the current site together
Let's produce the inventory of your site; what the redesign has to solve comes out of that.
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