Strategy, content, design and measurement in one team.
The hard part of social media isn't designing one post; it's continuing to produce every week, without losing the brand's voice, in a way you can measure. At Concept 360°, strategy, calendar, visuals, copy, publishing and measurement sit in the same team. Sourcing a designer in one place and a copywriter in another used to mean losing something in every brief; that loss disappears when the brand memory lives in one place. I distinguish social media design support from account management at the outset. Clear responsibilities for content planning, graphic production, format adaptations and publishing help maintain a consistent brand voice.
Who this is for
- Brands with active accounts who can't produce consistently and stall during campaign periods.
- Teams that look inconsistent because copy comes from one supplier and design from another.
- Companies where one internal person carries all of social and needs the production load shared.
- Anyone who wants a new brand identity carried correctly into social channels.
What I usually find
- Individual posts look fine, but side by side they don't read as one brand.
- There's no calendar; what goes out is decided on the day, and rushed production costs quality.
- Copy and visuals are prepared separately, so the two don't say the same thing.
- Measurement stops at likes; nobody knows which content type actually works.
- The same image goes to every channel at the same size, ignoring how each channel behaves.
Scope and deliverables
Channels are chosen per brand — not every brand needs to be everywhere. Monthly volume is agreed together.
- Social strategy: channel selection, territories to talk about, tone and content types.
- Monthly content calendar: what, on which channel, for what purpose.
- Visual production: post, cover, story and campaign visuals, tied to the brand's visual language.
- Copy: post text, headlines and calls to action.
- Motion content: short animations and edits built from existing visuals and materials.
- Publishing: posting and scheduling to the calendar.
- Community: monitoring comments and messages, with a reply guideline.
- Monthly measurement report: what each content type returned, and what comes next.
Our team designs; Selçuk Aker sets the creative direction
How the brand looks, which subjects get talked about and where the tone sits are decided together with our team; Selçuk Aker sets the creative direction and our team designs.
See the role of AI toolsSocial and digital production work
The work below comes from production prepared for social channels and digital products. Each detail page states the scope.
Social Media
Social Media Designs
Social media posts and campaign visuals for brands.
SaaS & Dashboard
Clinker Social Media
A social media management tool bringing multi-account scheduling and analytics into one panel.
Mobile App
Wannart Social App
An art-sharing community; a social mobile app built around discovery and interaction.
How it runs
01
Reading the brand and channels
Existing accounts, visual language and competitor channels are reviewed. Which channel will actually create value is decided here — being on all of them is wasted time for most brands.
02
Strategy and tone
Territories and tone are written down. That document becomes the measure for every piece that follows.
03
Monthly calendar
The calendar lands at the start of the month; production moves in order, not in a rush.
04
Produce and publish
Visuals and copy are made together, then published to the calendar once approved.
05
Measure
At month end, what each content type returned is reported, and the next month's calendar changes accordingly.
What I don't do
Listing what I don't offer matters as much as listing what I do.
- I don't shoot photography or video, and I don't provide studio, set or crew services. Motion content is built from existing visuals and materials.
- I don't run an influencer network or broker collaborations.
- I don't buy followers or engagement.
- I don't promise a follower count.
- Ad budget management is outside this page's scope; the campaign side is discussed separately.
Agency, or a single job?
If what you need is a handful of post designs, Selçuk Aker also does that individually — project-based, one role. Concept 360° means continuous management: strategy, calendar, production, publishing and measurement in one team, every month. Two different needs; take whichever fits.
For individual social media design, see selcukaker.com.tr ↗Frequently asked
- Which channels do you work on?
- Instagram, LinkedIn and TikTok most often; if your audience sits somewhere else, that channel is considered too. Channel choice is part of the strategy — not every brand needs to be everywhere.
- Do you shoot video?
- No. I don't provide shooting, studio or set services. Motion content is limited to animation and edits built from existing visuals and the materials the brand already has. If a shoot is needed I say so up front and suggest a separate supplier.
- How many pieces per month?
- Volume isn't a fixed package; it's agreed together based on channels and content types, and written into the calendar. Rather than inflating a number and then scrambling to fill it, I prefer to set a pace that can be sustained.
- Is the content produced by AI?
- The content calendar, topic selection and copy are prepared according to the brand's communication plan. The final design and the published text are mine. Keeping the brand voice in one pair of hands is exactly why.
- Can I just commission design?
- One-off social media design belongs to individual work rather than this agency service. For that, going through selcukaker.com.tr is the better route — if you don't need continuous management and measurement, that's the more suitable frame.
- How is the project estimate scoped?
- Channels, original content, adaptations and video needs are assessed separately. The schedule, client approvals and reporting responsibilities are agreed in advance. Advertising spend is separate from the cost of producing content.
Guides on this subject
Seven Questions Before Hiring Graphic Design Support
Clarify scope, timing, capacity, revisions and file delivery before starting a project or an ongoing creative partnership.
Planning Expert Content for LinkedIn
A company can use LinkedIn to explain expertise rather than repeat announcements. Connect topic selection, subject knowledge and approval before producing the visual assets.
Team Rules for Social Media Templates
When several people edit social media templates, define where variation is allowed. Consistency depends on understanding the boundaries as much as possessing the original files.
A Placement Delivery Matrix for Campaign Images
A platform name is not enough to identify a campaign asset. Use a delivery matrix that records placement, aspect ratio, language and version together.
Connecting Search Questions to a YouTube Brief
Start a company video's brief with a search question. The title, cover, explanation and next step should serve the same viewer need.
Connecting Objectives, Creative and Measurement in a Campaign Brief
Channel selection sometimes gets ahead of the objective in digital marketing.
Separating Core Creative from Social Media Adaptations
The number of posts in a monthly social media plan does not describe all the design work.
How to Build a Social Media Content Calendar
What creates order on social media is a calendar, not inspiration. Six items from pillars to the approval step.
Related services
Let's build the calendar together
Let's talk about which channels make sense for your brand and how the first month would run.
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