selcukakerPresentation and pitch deck design for companies
A presentation's job isn't to look good; it's to build the right sequence in the listener's head. So the work starts by fixing the order of the story rather than decorating slides: which information comes first, which number belongs on which slide, which sentence can go. Visual design builds on that, and it's delivered as an editable master template. The first decision in presentation design is whether the audience will read the document or listen to a speaker. I adjust information density in sales and investor presentations to fit that use.
Who this is for
- Companies preparing for an investor meeting or a tender.
- Businesses whose sales team rebuilds the deck for every customer.
- Organisations whose board and reporting decks look scattered.
- Teams whose identity was refreshed but whose presentation template stayed behind.
What I usually find
- Many slides, little message; the listener is lost by slide fifteen.
- Different type sizes and alignments on every slide, so it doesn't read as one document.
- Charts are screenshots of tables: unreadable and impossible to update.
- There's no template; everyone copies the last deck and types over it.
- The English version was made separately and the two say different things.
Scope and deliverables
Agreed together, based on the deck's purpose and slide count.
- Narrative order: information sequence, one job per slide, and what to cut.
- Master template: title, content, data and section slide layouts.
- Data visualisation: chart type selection and readable layout.
- Typography and colour, tied to the brand guideline.
- Image and icon language.
- TR/EN layout: two languages on the same template.
- Editable delivery: a file your team can update.
- Usage note: how to extend the template.
I make the call; the system speeds it up
The order of the narrative, the hierarchy and the final design are my decisions.
Meet the AI teamHow it runs
01
Purpose and audience
Who the deck is for and what decision it should produce — no slide opens before that is clear.
02
Narrative
The information sequence is set; unnecessary slides are cut here.
03
Template
Master slides and data layouts are designed.
04
Production
Content is laid into the template and charts are made readable.
05
Handoff
The editable file and a usage note are delivered together.
What I don't do
Expectations need aligning early on presentation work.
- I don't produce the content or the business data; the numbers and claims are yours.
- I don't promise you'll raise investment or win the tender.
- Presentation coaching and speaking rehearsal are out of scope.
- I don't produce video or animated openers.
- Until a real presentation case exists, this page isn't offered to search engines for indexing.
Frequently asked
- Which software do you deliver in?
- Whichever your team actually uses — you'll be the one updating it, so that's agreed up front. A delivery you can't edit stops being useful at the first update.
- Can you fix our existing deck?
- Yes, that's the common case. The narrative order comes first; in most decks the real gain comes from fixing the sequence and cutting slides, not from prettier layouts.
- Do you write the content?
- We build the sequence and the one job of each slide together, and I simplify the copy. But the business data, numbers and claims are yours — I won't put a figure I can't verify on a slide.
- Why is there no real example on this page?
- There's no publishable presentation project in my portfolio. Borrowing work from another category and presenting it as a deck case would be misleading. When real work exists, it will appear here.
- How is the project estimate scoped?
- The brief considers audience, slide count, data complexity and narrative work. A live presentation may need a different version from a reading document. Financial modelling and numerical verification remain with the responsible company team.
Guides on this subject
Sales, Investor, Board and Company Decks: Which One When?
Four deck types answer four different questions. Trying to make one file serve all of them means being weak at all four.
How to Build a B2B Sales Deck: Flow and a Working Skeleton
A sales deck is centred on the customer's situation, not the company. Order, shortenability, and one job per slide — a skeleton that works.
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