AI tools
People design; AI tools support the rest.
At Concept 360° our team does the design and production, and Selçuk Aker makes the creative calls. AI tools are actively used for non-design work and shaped to the needs of each project.
What the tools support
Research
Sector, competitor and source scans; comparing and summarising the findings.
Preparation
Brief summaries, meeting notes, page inventories and delivery checklists.
Organisation
Sorting feedback, files and tasks and linking each to the right job.
Measurement and reporting
Compiling analytics and advertising data and preparing regular reports.
Copy drafts
First drafts of non-design text such as product descriptions, page copy and emails. What gets published goes through the team.
Technical checks
SEO crawls, link and redirect audits, and supporting checks in software development.
Design and decisions stay with the team.
Which tool is used for what is decided by the needs of each project. The tools do not design: people on the team do the design, and Selçuk Aker makes the creative decisions and gives the final approval.
- Creative direction
- Brand decisions
- Logo and visual identity
- UI/UX
- Design quality
- Project context
- Final approval
- Client communication