Keeping Brand Colour Consistent Across Suppliers

Do not brief different suppliers on brand colour using a code alone. Material, production method and an accepted sample belong in the same approval process.

Inventory the applications

List screens, paper, textiles, packaging and signage. The same colour can appear different across these surfaces. Ask each producer which technical specification is needed and distinguish digital values from print definitions. The guide should make clear which information applies to which use, rather than present every value as interchangeable.

Establish an accepted physical sample

Request a suitable proof for important print work. Archive the accepted sample with its date and material. Sending an old file may not be sufficient when changing suppliers. Review the new substrate and discuss acceptable variation with the technical owner. A photograph of a sample has limitations as a basis for colour comparison.

Include colour roles in the standard

Consistency also concerns proportion, text combinations and the role of supporting colours. Using every colour equally in every application can alter the brand's character. Provide correct and incorrect examples so suppliers do not need to invent those decisions during production.

Manage updates from one record

When the palette changes, identify affected files and production items. State the transition date to prevent old orders and new guidance from being mixed. Supporting the identity guide with these records makes colour consistency less dependent on an individual designer's memory.